Peugeot's Remarkable Success

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Peugeot is a major French car brand which is today part of PSA Peugeot Citroën. Peugeot's roots go back to bicycle manufacturing at the end of the 19th century. Its headquarters are located in Paris, avenue de la Grande Armée.

Although the Peugeot factory had been in the manufacturing business for some time, their history is not simply the story of a range of motor cars. Peugeot entry into the world of wheeled vehicles was by means of the bicycle. However, it was the motor car that made Peugeot famous and enabled it to carve out an international reputation for itself in all these areas.

Armand Peugeot (educated at the Ecole Centrale Paris) introduced the Peugeot "Le Grand Bi" penny-farthing in 1882 and a range of bicycles thereafter. Indeed, Peugeot bicycles have been built until very recently, although the car company and bike company parted ways in 1926.

This extraordinary industrial growth was due to Armand Peugeot, whom became very interested in the automobile early on, and after meeting with Gottlieb Daimler and others was convinced of its viability. Armand, who was the first in family to have faith in the motor car, introducing a steam-driven three-wheel vehicle at the 1889 World Fair. This is the first Peugeot automobile (a three-wheeled steam-powered car) which was produced in 1889, in collaboration with Léon Serpollet. Steam power was heavy and bulky and required lengthy preparation before running, so it was soon abandoned in favor of the petrol-fueled internal combustion engine.

He later quickly saw the possibilities offered by the oil engine and, once they were convinced of its success, the family got right behind him, in the process turning Peugeot into one of the most powerful industrial empires of Europe and, indeed, the world over the following years.

This story follows the changes and successes, trials and tribulations, innovations and choices which, coupled with its capacity to reinvent itself and change direction, are what enabled Peugeot to become an industrial group which has become increasingly powerful over the decades.